Choosing a domain name is similar to choosing a company name — it requires a lot of thought and consideration. Your domain name is your identity on the web; you want to make sure you choose a domain name that not only fits your business or your organisation, but is also that is easy to find and promote.
Below are tips and ideas to help you pick the perfect domain name.
1. Keep it short: If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
2. Make it easy to type: Finding a domain name that’s easy to type is critical to online success. If you use slang (u instead of you) or words with multiple spellings, it might be difficult for customers to find your site on the web.
3. Use keywords or search words: Try using keywords that describe your business and the services you offer. For example, if you’re a tyre fixing business, you may want to register tyreRepair.com or tyrefixing.com. Include the keywords that people enter when searching for your products or services because this helps improve your rank on search engines (which increases traffic) and just makes more sense to your customers.
4. Target your area: If your business is local, consider including your city or state in your domain name to make it easy for local customers to find and remember.
5. Avoid numbers and hyphens: Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
6. Be memorable: There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
7. Research it: Make sure the name you’ve selected isn’t trademarked, copyrighted or being used by another company. It could result in a huge legal mess that could cost you a fortune, as well as your domain!
8. Use an appropriate domain name extension: Extensions are suffixes, such as .com or .net, at the end of web addresses. These can have specific uses, so make sure to choose one that works for your business. The .com domain extension is far and away the most popular, but it can be tough to get a short and memorable .com domain name because it’s been around for so long.
A great number of new generic top-level domains — like .travel, .club and .guru — offer a great opportunity to register short and highly relevant names. And here are some other top extensions and how they’re often used:
.co : an abbreviation for company, commerce, and community.
.info : informational sites.
.net : technical, Internet infrastructure sites.
.org : non-commercial organizations and non-profits.
.biz : business or commercial use, like e-commerce sites.
.me : blogs, resumes or personal sites.
Pro tip: You don’t need to build a website for every domain. Just forward any additional domains to your primary website.
9. Protect and build your brand: To protect your brand, you should purchase various domain extensions, as well as misspelled versions of your domain name. This prevents competitors from registering other versions and ensures your customers are directed to your website, even if they mistype it.
Domain names sell quickly, so grab your today from PapaInternet.uk today