Expert Tips for Writing Web Copy That Converts

Content is your most powerful marketing weapon; but like any weapon, it needs to be mastered before you can use it effectively. If you’re looking to persuade your site visitors to do business with you, there are certain things you need to add to your copy to make it work.

Here, you’ll learn 3 tips for writing web content that converts.

  1. Inform, don’t sell

Obviously, the goal of your website is to convince the reader to buy your products and services. However, the key to doing this isn’t by aggressively advertising the products. Instead, highlighting the benefits of your business is what truly works. So what does this mean?

Well when a visitor lands on your page, they are there because they already know what they want and they know that you sell it. However, what they don’t know is whether or not they want to buy from you over your competitors. This is where you need to convince them; but there’s a right way to do it.

What benefits will the customer receive if they choose your services? Make sure most of your content addresses this without going into too much detail about the actual products you sell.

Above all else, make sure your content is written in a “useful” tone and not a “salesy” tone. Give value to the reader and they will learn to trust you; in turn encouraging them to do business with you.

  1. Focus on engagement

Keeping the reader engaged is one of the biggest challenges when it comes to writing copy. However, there are a few great ways you can hold their interest and even encourage interaction – especially if you have a blog. Be sure to talk about anything relevant in your copy. Are there any special events or topics circulating right now that your customers are likely to be talking about? If so, capitalize on that. Encourage interaction and this will really get your brand name out there. It also builds up a more personal relationship with the reader which is really going to help with conversions.

  1. Keep it short and simple

Short, snappy content is much more effective than long-winded, intricate copy. Try to get your message across in as few words as possible. Simplicity is what makes good converting copy really stand out. Of course, that doesn’t mean you shouldn’t add some personality to your content. In fact, that is actively encouraged! Just don’t waffle, that’s the key point to remember.

Creating copy that sells isn’t as easy as you think. There is a lot to consider when cooking up that perfect recipe for conversions. However, once you get it right, the efforts will pay off tenfold.

Video Marketing Techniques

Video marketing is, quite simply, using online videos to promote a business. By posting videos YouTube, which then enables you to share a link to your videos on any site, including your own, you can market your products and services. There are many different types of videos you can create, and many ways to use them. Here are some tips to help get you started.

First things first—conceive a video, and then record it. After you have recorded the video, keep in mind that YouTube has editing tools available, which will help your video become more polished and appealing. For example, you can instantly add annotations on your videos easily through YouTube. Also, you can share links, give more details about your product, or even provide a coupon code.

You need to get your viewers’ attention right away. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video. So, try not to start your video with a lot of explaining or narrating. Instead, try to move immediately, or at least very early in the video, into action shots, or something that will engage your viewers. If you do not capture their attention in the first 20 seconds, you will lose them.

Video marketing is a great way to give customers an idea of what your products look like, and what they do, which is a great way to move viewers from prospective customers to actual customers. Give them numerous reasons to be interested in your products, and want to buy them from you. Show them everything, from the unboxing or unpacking of a product, to assembly of the product if it needs assembly, to the initial use of the product, maybe even storing or cleaning the product, if appropriate. These demonstration videos are fantastic complements to any written literature or manuals you may already be providing.

Even though you are trying to market your business in your videos, and you want to remain professional, it is still appropriate to get a little personal with your videos. This means that it is perfectly fine to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.

Consider including costars in your video. A great reason to have them is that they’ll have a network, too, which means you are automatically increasing your audience. If you are joined by an expert in the field, they will let their network know they are going to be appearing in your video, which naturally increases your exposure. They will share with their network, if the content is good, and you’ll get many viewers quickly. If they really like what you’re doing, they might even be open to doing more than one video with you.

To get even more views, embed your video on your business website. When people think of video marketing, sometimes they think no farther than posting a video on YouTube. However, once you have uploaded your video to your YouTube channel, it can be shared anywhere. So, post it on your website, include a link on your Facebook wall, tweet about your new video on Twitter.

Now that you have your video, include an active link with it, where viewers can go to purchase your product. If you can, put the link in the actual media player’s frame itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.

Now that you are better informed about video marketing, you can begin to brainstorm how you can incorporate these ideas into your marketing strategy. You will record a video or two, learn what works and what doesn’t work, record a few more that are better, then record even more. However you approach it, the techniques discussed here will help you on your journey

Video Marketing Strategies That Work

Video marketing is a marketing strategy with a lot of potential if you are able to make it work for you. The key, however, is to be willing to study the methods that have worked well for others, as well as being willing to study methods that have shown themselves to be failures. Here are some strategies you can review, to increase your understanding of how you can make video marketing work for you and your business website.

When you create a video for marketing purposes, it should be brief. It should not be more than five minutes, but even keeping it under two minutes is ideal. You want your viewers to watch the video in its entirety, and if it is too long, they might prematurely leave the video and click elsewhere, before hearing your entire message. You can always record and upload a second video, in which you continue the thought or message. This will help create interest in your videos.

Do not make videos that are overly complicated or difficult to comprehend. If you use a lot of technical terms and industry specific language, or use words that are beyond the eighth-grade reading level, you are going to bore many of your viewers. Make your videos for the layperson, using eighth grade (or lower) vocabulary. If technical language absolutely must be used in your video, make a second video to explain the terms and concepts.

If you are not really an expert on a topic, do not try to pretend that you are; it will be obvious you are faking a level of knowledge you do not possess. Instead, interview people that are experts in your industry, and record the interview on video. A seminar or trade show is a great place to meet people that won’t mind doing a video; these experts realize that they benefit from the exposure, as well. In these videos you are creating for marketing your business, be open, authentic, and candid in your communication. This will create trust, which attracts new viewers and retains previous ones.

If you have a team of employees, get them all involved in your video marketing efforts. Choose the team member(s) that is pleasant, confident, engaging, well-spoken, well-dressed, and comfortable being on film. Having one or more team members in your videos has a ring of authenticity that hired actors cannot duplicate. Also, having a variety of people in your videos can make them more appealing to a wider cross-section of viewers.

The more videos that you make and upload to your YouTube channel, the more viewers you will get. Just because one video doesn’t get many viewers, doesn’t mean that they will all suffer the same fate. Also, by making and uploading videos on a regular basis, it will keep your channel fresh and your viewers interested, and they will keep coming back to see what new content you have to offer.

Have an action for your viewers to take when they visit your YouTube channel and videos. This is known as the “call to action” in marketing lingo. For instance, to get viewers to register for a mailing list, direct them to click your link in the video’s description; to further entice them, promise a free report if they register. Make sure it is an easy process.

Interestingly, videos which are unpredictable are effective. If you can do something in your video which is surprising without being corny, you’ll catch your viewers off guard, and they’ll share the video with family and friends. Go with cute, shocking or funny; avoid gory or juvenile humor.

How to use YouTube videos to free traffic to your website

Many small business owners and internet marketers are using video marketing, by means of a YouTube channel, to drive free traffic to their sites. Having a traditional website is great, and absolutely necessary, but only allows you to reach a limited number of people. However, by creating a YouTube channel, you can increase the number of people who will find you online, and will view the products and services you have to offer. Here are some things to keep in mind as you build your online brand.

First, disregard the silly, trivial videos you’ll find all over YouTube, such as videos with bunnies and kittens, and sleeping babies falling headfirst into a plate of spaghetti. While videos of this nature can garner hundreds of thousands, if not millions, of views, it is inappropriate for and unrelated to your business needs.

Instead, create videos highly targeted towards your industry. A real estate agent might create a video introducing herself and showcasing a few of the homes she has available for sale. A car dealership might make a video “commercial” with shots of rows and rows of cars for sale. A software developer might make a video demonstrating some of his offerings.

Because Google and other search engines are now giving YouTube videos preferential search engine ranking, it is not inconceivable that your video could end up on the first page of search results for your targeted keywords. Be mindful of this as you are creating your video, from shooting it, to titling it, to writing the description for it. This has incredible potential for your business.

Consider that there may not be many searches conducted for the phrase, “Kalamazoo cars.” But your video which has the words “Kalamazoo cars” in the title is likely to make the first few pages, if not the first page, of Google search results (again, due to the preferential search results Google gives to videos), and you would benefit from the searches that are conducted for that term.

Because videos receive preferential treatment in search results, the question for you as a business owner is, “How do I use my YouTube channel to encourage people to visit my website?” The answer is simple; give them incentive to do so. For example, offer something free for heading over to your site, such as a free report, or a small sample if you sell products that lend themselves towards this, or maybe even a coupon code.

Another idea is, you can ask them a question about a problem they may be having (the question posed should relate to your business); to view the answer, they need visit your site. People are drawn to solutions to problems they may be having. This is invaluable for market research. In combination with the free offer, this creates increased incentive for viewers to visit your site.

Yet another idea is to create videos that share only a portion of the message you want to communicate. Do not tell the whole story in the video; instead, tell just enough to engage your viewers. Then, direct them to visit your site for the rest of the message. Viewers are drawn to a good cliffhanger, and you will further create interest in your site.

The goal is to capture your viewers’ attention in the moment–directly after having watched the video. If you don’t, most viewers will simply click elsewhere, and you will have lost an invaluable opportunity to reach them. Make sure you include a link to your site in the video’s description, to make it easy for viewers to get to your site. Capitalize on their interest; tell them where to go and what to do next. You may be surprised to see how many obey your orders. You don’t have to be James Cameron to produce traffic-grabbing videos with these simple methods.

Simple tips and ideas on how to Promote your Website or Blog for Free.

IF YOU OWN OR RUN A WEBSITE or BLOG FOR YOURSELF, BUSINESS, ORGANISATION OR CHARITY, THEN YOU MUST READ THIS. If you don’t have a website or blog yet, then get one before you continue. 
As you already know, a website or blog is great tool or a must have tool for anybody, company or organisation in any business or trying to promote anything. “It’s a window display for your Company or Business” and if used properly it can generate lots of benefits to your business. Owning or running a website and not promoting it is like opening a shop in the middle of the desert and expect shoppers to find your shop, because there are millions and millions of websites on the internet with millions more being added everyday. But if you are not a rich individual or a big company with a big advertising budget, how do you ensure that people find your website? Below are a few ideas or tips that will help you start promoting your website/blog and the good news is that most of the Website promotion tips below are FREE to implement and if implemented properly can give your website/blog an edge over big Companies with big advertising budgets. 1. E-mails and E-mail signatures: If you own or run a website, you will in most cases have an email address with an extension matching your website Domain name; for example info@success-wealth-health.com The biggest mistake most people do is to have their own business’ email address and continue to use their hotmail, gmail or yahoo email accounts. Yahoo or Google allow you to use their email accounts for free because the more you use their email addresses the more you promote their companies. The sooner you start using your Business or Company email address, the sooner you will start to promote your own Business or Company. Whenever I receive an email, I look at the email extension to see where it is coming from, if the email message is good and the sender forgot to include their website address, I normally copy the email-extension into the browser and visit the website. E-mail signature: This is a small message normally found at the end of the email content. It normally reads as follows: Joshua B CEO S-W-H  info@success-wealth-health.com www.success-wealth-health.com Your email can easily be configured to show this message on every email you send out. The small message above is very important for two reasons:
  • It tells you the person’s name and position in the company who has sent the email in case you wish to contact them.
  • It also tells you where the email is coming from. This is very important because at every given opportunity you want people to know or hear about your company or business.
Adding an email signature to your email is quite very easy, just open your email’s dashboard and go to settings, scroll down to the end of the page and add your information in the space for the signature. 2. Word of mouth: This sounds very basic and may be somehow old style marketing but it is very effective. Just tell your family, friends, co-workers and anybody who cares or doesn’t care to listen about your new website or blog and then sit back and let them do the job for you. Be sure to remind them or talk about your website or blog at any given moment, some will get bored but will not forget what your website or blog is about. If you have friends’ contact emails in your address book, just send them general email introducing your new website and ask them to check it out and give you feedback. 3. Business Cards: Some people may say that business cards are old fashioned and outdated but they still work very well. Your business card must have your name, email address, phone number if you want and most importantly your website address, people will want to know in detail what you do and the kind of services you offer before they call or send you an email. I have often gone through my pile of business cards to see whether I can find one for the plumber or electrician. For sure when they need your service they will go through the pile. Just hand your business cards out at any function you attend or whenever you meet someone who doesn’t know you or your line of business. Remember to introduce yourself and business whenever handing out that business card. 4. Office Stationary: This especially refers to any kind of paper you use in your home or office to run your business. If you send out letters, invoices, receipts or quotations, just make sure they all bear your business name, any relevant contacts and your website address. You could also send out or drop off flyers or business cards at a local shop or community centre advertising your services to the local community. People will normally follow on to your website to check out the services you offer. 5. Search Engine submission: When most people are looking for a service or just anything on the internet, the first place they go to is google.com or yahoo.com. These are search engine websites with lots of information and will display all the information they hold on their computers that is relevant to your query. Therefore, it’s important that you make these search engines know that your website exists. Although it may be difficult to have Google or Yahoo listing your website on their first or second pages for popular or common keywords (phrase) e.g “web hosting” or “law firm in London” but they will surely recognise your website if you use targeted keywords related to your business. For example; “Website designer in East London”. Submitting your website information to search engines is FREE but if you can afford, there is paid way of doing it. If you visit www.google.com or www.yahoo.com and search for “Free search engine submission” you will find instructions on how to do it.  Alternatively, submit your website information to over 40 search engines for free through the following website; www.submitexpress.com. 6. Business Directories: Submitting your website information to business directories is another effective way of informing search engines that your website or blog exists. Search Engines love directories because they are updated almost daily with new information and often Search Engines visit them to capture the updates. Submitting your website information to Business Directories is a good way of getting back-links for your website. The more your website is listed on other websites (back-links) the more the Search Engines will begin to respect it, and the more they respect it – the more they will want to be associated with it. Also, people use Business Directories to look for services or products. 7. Blogs and News letters: If you are lucky to get people visiting your website, how do you engage them and make them come back again? Have a BLOG on your website. A blog is a dynamic page on your website that is updated regularly with new information. This new information could be in form of regular articles or just announcements. Having blog is a good way of adding fresh content to your website and not only do Search engines love it but also visitors will keep coming back to check on what is new on the website. You can add pictures or videos on your blog or ask friends and visitors to add their pictures, videos or comments. You could also encourage visitors to post any questions they may have that are related to the field your business is in. If for example your business is in the field of medicine, legal or accountancy, most of your visitors may have simple questions for you which you could answer promptly. Some of the visitors may turn into customers if they are happy with the way you interact with them. If you decide to post regular articles to your blog, you can submit your article to blog/article Directories for free. This will not only pay you back with back-links but also will bring traffic to your website from visitors following up links in the articles to your website. Below are a few directories you can submit your articles to, but you can also do a Google search to find out more. http://www.goarticles.com http://www.ezinearticles.com http://www.articlecity.com http://www.certificate.net http://www.amazines.com http://www.articledashboard.com http://www.article-directory.net. Newsletters will be in a form of regular a email to your customers with updates or announcements from your company. This is basically to remind them that your business still exists. If there is any recent development within your company or you offer discounts, this is a good a way of announcing them. 8. Social Networking: There are many websites that provide social networking platforms but the most common ones are; YouTube Facebook Twitter LinkedIn. Most of the websites mentioned above have millions of users. Opening a Facebook, Twitter, MySpace or YouTube account may be a Free and efficient way of reaching a big number of people with your message at no cost. Some platforms such as Facebook or YouTube will allow you to start a profile dedicated to your business, which can easily be linked to your website. YouTube has millions of videos and more are added every day, a small video about your business or charity activities may not only attract visitors to your website but customers too by following links in the video. 9. Classifieds: Classified listings present an easy and free method of reaching lots of people with information about your website and business. They tend to work very well with businesses or service-based websites but you can still drive lots of traffic to other websites. Below are a few websites you can submit your information to but do a Google search as well; www.craigslist.org www.classifieds.myspace.com www.classifieds.yahoo.com www.kijiji.com 10. Forums: Forums are another good way of promoting your website by especially harvesting bank-links and traffic. All you need is to become an active member of the forum related to your business and start contributing with comments or articles. Just ensure that you include your website link in the forum signature. By making meaningful and intelligent contributions, people will be inclined to check out the link in your forum signature to find out more about the business you are in. Manually search for forums related to your website or business and then sign up to start contributing.

To Get started; visit Papa Internet Services for more information/products

Conclusion. I hope the above few tips and ideas will help you start promoting your Website or Blog. If you have any questions related to the above article or any other articles on our website, feel free to leave a comment or send me an email. Also, remember to check our shop for products that enhances your productivity, health and success.

Free Tips & Ideas for Successful Email Marketing for Your Website or Products.

Email Marketing has often been referred to as “old fashioned” when compared with most modern marketing channels such as social media (facebook or twitter) marketing and SMSs. Though this may be true to an extent, if done correctly, Email Marketing still offers greater benefits over other channels since email messages are personal and more targeted to specific audience thus making the message more relevant to the recipient. More relevant message gives the email marketer more credibility and results in consumer relationships that are long lasting.

Social media marketing may be in the limelight at the moment but it’s more successful when used in conjunction with an Email Marketing Program.

With Email marketing, commercial messages are directly sent to a potential or current customer using an email with an intention of enhancing the relationship, encourage customer royalty, repeated business or advertising a product.

Email Marketing has been and is still popular with various Companies for several reasons;

  • Email blasts are immediate and can be sent anytime of the day/night automatically, those delivered between 1 am and 5am tend to have high open and click rates.
  • You can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of interest to them all at once.
  • With email marketing if done properly, a return on investment can easily be tracked and has proved to be high compared to other online marketing tools.
  • Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing and mailing.
  • Almost half of Internet users send or check their emails everyday and with a good subject title, your message can never be missed.

Email Marketing is the simplest and easiest way to powerfully connect heart to heart with your customers or subscribers, creating trust and a lasting profitable relationship. Naturally people want to buy form those they trust. Discover how to form trust and a profitable friendship with your subscribers from the very start a complete step-by-step guide.

An email marketing campaign can only be successful if you have a list of recipients to send emails to. Please note that you must send emails only to people that have accepted (opted-in) to receive emails from you either as subscribers to your newsletter or customers. There are various ways through which you can grow a list of subscribers but the quickest and easiest is to have opt-in or subscription forms on your website or blog.

How do you build your Email list?
1. Put a sign up or subscription form on your website or blog.
Your home page or landing page is the best place to put your opt-in form as these are the most visited pages of your website. Let visitors know you have an email subscription option by displaying it visibly. Make it stand out by using vibrant colors and come up with a compelling reason for people to sign up. There are various Applications that help you achieve this successfully with less effort.
2. Offer an incentive
People are not going to give you email just because you’re asking them to. Instead, offer them something – a free eBook or a special white paper as an incentive to sign up for your mailing list. Most people hate the idea of writing an eBook because they think it will be too much work. It doesn’t need to be long, just 5-10 pages of valuable and relevant information should be sufficient.
3. Promote your website or blog.
Remember, people won’t be aware of your email subscription unless you tell them. Promote your website like crazy in every conceivable way most of which are free. Check out the Simple tips & Ideas for promoting your website or blog for Free”. 
4. Deliver valuable information regularly
Promise to deliver valuable information such as regular industry report analysis. Having an email list is only good if you use it and the best way to remain top of their mind is to touch base with them at least once a month.

Your subscription forms will be linked to an Email marketing systems that will help you harvest names and email addresses from opt-in forms and also to send automatic emails to keep them interested. However you need to keep your subscribers happy with sensible email messages and also to continuously add more valuable content on your website or blog.

Remember, It’s one thing to build an email list or get visitors to your site, but it’s another to establish a relationship and get them to buy from you.
Follow-up Marketing based on Relational Selling (focusing on your customers’ needs) is the name of the game. If you’re not following up with your website visitors at least each month in the right way, you’re losing untold amounts of money! Relational marketing leads to high profitability because it is built on a foundation of integrity and character. It’s the highest and best use of your time and marketing efforts!

All the emails or newsletters you send out to your subscribers must ensure they fulfill the following;
• Establish your credibility and expertise
• offer valuable content to your readers
• Create authentic relationship and built trust
• Can be easily monetized by up-selling your books and related products

You now know that building a list and following up with subscribers funnels more money in your pocket… but keeping your email messages vibrant and valuable can be overwhelming. It’s not easy to know what to write about week after week. Or may be you dread writing those newsletters like I do but its something that must be done if you want to monetize your email list. Though there are various resources out there that can simplify this process but you will still to get your fingers and the keyboard a bit busy.

Undoubtedly, the key to successful email marketing is to already have a blog or website where you’re publishing regularly. If you haven’t got one, check how you can get free website/blog but bear in mind that a blog/website is the home for all your content, and email is another channel for you get through to people.

So what type of emails should you send out to your list? 
1. The Newsletter
The most common and probably easiest email to send out to your list is a newsletter. Because this type of email will usually feature topics you would have published on your blog, so there’s no need to create content from scratch.
A simple way to get started with you newsletter is to include information about developments happening in your business, product updates, important announcements and feedback. Your chosen Email Marketing system should help you design eye catching newsletters and send them out automatically to all or part of your list at a preferred time.
2. Promotions, freebies or voucher. It’s a fact that most of us will feel great when we receive something unexpectedly from a friend or someone you know and trust. Your subscribers are your friends or at least they trust you, if you are in the business of selling and you occasionally offer discounted products, promotional offers or freebies, or you know of some discounted products on the market that may benefit your subscribers then you should let them know – they will like you for that.

Remember this fact; if you love and treat your subscribers with respect, they will do the same to you.  But if you disrespect them with the promotion and hot selling of your products at whatever cost – you will reap nothing no matter how big your email list is.

Hope you will find the article informative – leave a feedback and let me know what you think.
Thank you.