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When devising your internet marketing strategy, it can be all too easy to forget about Instagram in the mix. Compared with Facebook, Instagram has relatively few users and it’s not as clear how it can be monetized.
There’s no content in an image and people don’t want pictures in their Instagram feed telling them to ‘buy now’ or sign up to their mailing list… So with all that in mind, why would you invest a lot of time or money into the platform?
Well actually there are a lot of good reasons. When used correctly, Instagram is a fantastic way to promote products and services, to increase your brand’s visibility and to position yourself as a hip and artistic organization.
We’ll get into the details and the statistics later on but the bottom line is that you’ll probably be surprised. Instagram is bigger than Twitter and its users are far more engaged and far happier to buy products – even when compared with Facebook itself!