Video marketing is, quite simply, using online videos to promote a business. By posting videos YouTube, which then enables you to share a link to your videos on any site, including your own, you can market your products and services. There are many different types of videos you can create, and many ways to use them. Here are some tips to help get you started.

First things first—conceive a video, and then record it. After you have recorded the video, keep in mind that YouTube has editing tools available, which will help your video become more polished and appealing. For example, you can instantly add annotations on your videos easily through YouTube. Also, you can share links, give more details about your product, or even provide a coupon code.

You need to get your viewers’ attention right away. The first few seconds need to engage and captivate your audience so that they will continue to watch the whole video. So, try not to start your video with a lot of explaining or narrating. Instead, try to move immediately, or at least very early in the video, into action shots, or something that will engage your viewers. If you do not capture their attention in the first 20 seconds, you will lose them.

Video marketing is a great way to give customers an idea of what your products look like, and what they do, which is a great way to move viewers from prospective customers to actual customers. Give them numerous reasons to be interested in your products, and want to buy them from you. Show them everything, from the unboxing or unpacking of a product, to assembly of the product if it needs assembly, to the initial use of the product, maybe even storing or cleaning the product, if appropriate. These demonstration videos are fantastic complements to any written literature or manuals you may already be providing.

Even though you are trying to market your business in your videos, and you want to remain professional, it is still appropriate to get a little personal with your videos. This means that it is perfectly fine to share personal stories that may help you connect with others. Make sure you stay professional, since being otherwise may cause you to lose users.

Consider including costars in your video. A great reason to have them is that they’ll have a network, too, which means you are automatically increasing your audience. If you are joined by an expert in the field, they will let their network know they are going to be appearing in your video, which naturally increases your exposure. They will share with their network, if the content is good, and you’ll get many viewers quickly. If they really like what you’re doing, they might even be open to doing more than one video with you.

To get even more views, embed your video on your business website. When people think of video marketing, sometimes they think no farther than posting a video on YouTube. However, once you have uploaded your video to your YouTube channel, it can be shared anywhere. So, post it on your website, include a link on your Facebook wall, tweet about your new video on Twitter.

Now that you have your video, include an active link with it, where viewers can go to purchase your product. If you can, put the link in the actual media player’s frame itself. That way, the link will stay with the video if the video gets shared or embedded elsewhere.

Now that you are better informed about video marketing, you can begin to brainstorm how you can incorporate these ideas into your marketing strategy. You will record a video or two, learn what works and what doesn’t work, record a few more that are better, then record even more. However you approach it, the techniques discussed here will help you on your journey